Sheera Goren Shares her Updates on Zygo

As the year comes to a close, we followed up with fellow woman business owner Sheera Goren who co-founded Zygo, a waterproof, underwater headset featuring engaging workout content. Since our first blog post with Sheera back in August, Zygo has made tremendous leaps, (or dives!) in their progress. Read the updates from Sheera below as we work on building our community and sharing our success of women business owners!

Updates on Zygo

Here are some of our successes since last speaking with Mei back in August:

• We have raised about $1.9 million in our pre-seed round. With this, we are focusing on production to get it to market.
• Our design and utility patent were granted last month, which is a big milestone.
• Currently we are in the last phase of our engineering. We hope to hit our first round of production before Chinese New Year.
• We did our first pop-up at the 2019 London Triathlon back in July which have proven us a significant ROI. Other potential partnerships include Iron Man and hopefully the Tokyo 2020 Summer Olympics.

We’ve also spoken to a number of pro swimmers who have tried our products and loved it! Some swimmers include current professionals on the LA Current, an ISL team. While we are still not in the position to send these products out to everyone, the pro swimmers who do try our products, act as marketing mechanisms just by using it themselves.

In terms of our content, we have now scripted 60 plus guided workouts. For example, someone signing up for their first triathlon can use our workouts to build their strength with 6-8 week programs. These workouts are up on iTunes here!

Next Steps

For 2020, we will continue to focus on production and we are looking to enter the Amazon world for better exposure building up our organic user reviews. Along with this, we have built up relationships with influencers who can help us get our product out there on various social media platforms. We believe the product will be an actual game changer in the swim world that our best opportunity for sales is word of mouth and building a community!

Celebrating Our Success in 2019

This year has proven successful with our initial pre-sales campaign and foundation of building relationships with all types of aquatic individuals. We look forward to shipping in the new year and all that is to come for Zygo!

Mei has been a constant support along this journey and has offered invaluable advice from her experience developing many products overseas. She remains a powerhouse in the female community and I am grateful to have her support along the way!

Check out Sheera's video testing Zygo at the London Triathlon below!

To read more about Zygo, check out their website at  https://shopzygo.com/