Burn book by Mei Xu
About The Book

Burn

The American Dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international businesswoman Mei Xu tells her story of ingenuity, determination, and luck. Spanning three decades, from 1991 when she arrived at Washington’s Dulles Airport, to today, Xu’s story is one of stunning success. She built a multi-million-dollar company, met and counseled thousands of entrepreneurs and business people, and even advised the President of the United States Barack Obama on the topic of job creation.

In Burn, you’ll learn:

  • About the creation of Mei Xu’s international lifestyle business and the success stories of other female leaders who triumphed over adversity to achieve their dreams
  • Why the American Dream is still within your grasp, and how to reach for it
  • How creators like Xu think differently about innovation and how you can harness her insights to build something new and exciting for yourself

Burn explains how Xu’s embrace of design-driven entrepreneurship and thoughtful manufacturing powered her growth and prosperity in a truly international company. Design leadership remains vital to a robust and global economy. Burn will inspire you to follow your vision and have an impact on the world around you. Perfect for anyone seeking an engrossing and inspirational tale of success, Burn belongs on the bookshelves of professionals and entrepreneurs everywhere!

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Timeline

March 15, 2020

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April 20, 2020

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May 25, 2020

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June 7, 2020

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  • A young Mei on the banks of Hangzhou's West Lake (ca. 1984)
  • The young Xu family (1987): Mei, her dad, her mom, Tom (Li's husband), and Li.
  • A young Mei and David taking a break from studies at Beijing University (1988).
  • Mei debuts magic glow candles and other products from China and the Charlotte Gift Show (1994).
  • Richard Zhu in the Upper Marlboro, Maryland office (1996).
  • First Chesapeake Bay pillar candle ever made, in the basement of Mei's home (1996).
  • Engineers monitoring the burn lab at the Chinese factory (2004).Engineers monitoring the burn lab at the Chinese factory (2004).Engineers monitoring the burn lab at the Chinese factory (2004).
    Engineers monitoring the burn lab at the Chinese factory (2004).
  • Mei and her design team poised for a new product launch (2007).
    Mei and her design team poised for a new product launch (2007).
  • First team of Target buyers visit the China Factory (1997); from left to right: David Wang, Mei, Li, Jennifer Schock, Tom (Li's husband), and a senior Target buyer.
    First team of Target buyers visit the China Factory (1997); from left to right: David Wang, Mei, Li, Jennifer Schock, Tom (Li's husband), and a senior Target buyer.
  • Business partners and sisters Li and Mei at the twentieth anniversary celebration of Chesapeake By (2014).
    Business partners and sisters Li and Mei at the twentieth anniversary celebration of Chesapeake By (2014).
  • The stylish Target Rep David Sunberg with Mei at the twentieth anniversary celebration of Chesapeake Bay (2014).
    The stylish Target Rep David Sunberg with Mei at the twentieth anniversary celebration of Chesapeake Bay (2014).
  • A state gift Mei designed for First Lady Michelle Obama (c. 2010)
    A state gift Mei designed for First Lady Michelle Obama (c. 2010)
  • Candles on the assembly line in Vietnam (2020).
    Candles on the assembly line in Vietnam (2020).Candles on the assembly line in Vietnam (2020).
  • Mei and her COO Dale Williams feeling discouraged about the American factory (2011).
    Mei and her COO Dale Williams feeling discouraged about the American factory (2011).
  • President Obama and Mei and the Insourcing American Job Forum (2012).
    President Obama and Mei and the Insourcing American Job Forum (2012).
  • Chesapeake Bay Candle, Mind and Body Collection.
    Chesapeake Bay Candle, Mind and Body Collection.
  • Chesapeake Bay Candle, Mind and Body Collection.
  • Chesapeake Bay Candle, Mind and Body Collection.
  • Chesapeake Bay Candle, Mind and Body Collection.

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